Omu wants to help men flourish by enabling more vulnerability and empathy through self-care. We are not just a product company, we are building a movement that works to break down societal shame around self-care for men, create products that increase mindfulness and educate our customers on how to cultivate more peace in their lives. Because we believe that self-care leads to self-work and self-work leads to deeper connections and a more meaningful life.
In addition to our own product, education and community efforts as an organization to change the narrative for men, 10% of all proceeds from Omu sales goes to mental health advocacy programs and suicide prevention.
Follow along on our website and social media platforms for free education and opportunities to connect with an incredible community of people.
Studies and research to showcase some of the opportunities we have to help people through our initiatives
- A study from Promundo aimed to open up a larger conversation about masculinity surveyed a large group of men from the United States, U.K. and Mexico about their day-to-day habits. The findings concluded that most men feel pressured by society to fit into what is called “The Man Box,” or a social construct of male identity that pushes stereotypes on boys and young men regarding how to act “like a man.” These stereotypes include behaving “tough,” being aggressive to prove masculinity and ignoring aspects of self-care.
- The study, "Perceptions of Masculinity & the Challenges of Opening Up," is based on research commissioned by Movember and carried out by Ipsos MORI which surveyed 4,0001 adult males between 18-75 years old across the US, Canada, UK and Australia. Findings indicate, despite significant awareness that talking openly is an effective way of dealing with problems2, younger men in particular are reluctant to do so. Over half (53%) of American men ages 18-34 say they feel pressure to be manly
- Only 30% of Americans set aside time for self-care and 72% of people primarily think of beauty and grooming routines when it comes to self-care.
- 7/10 suicides are men in the USA but only ⅓ of those seeking clinical therapy are men.
https://www.prnewswire.com/news-releases/men-18-34-in-north-america-say-they-feel-pressure-to-man-up-300936778.html